Sony and Its Gaming Strategy


Tomas has been blogging about Sony and its gaming strategy...

Sony is a giant in the gaming world – that is of no doubt. The original Playstation changed gaming forever. It was technically a great machine and pushed games and gaming into new areas.  After an initial shaky start, the PS2 carried that momentum forward, selling 150 million units worldwide to date. As well as the commercial success, some of the titles that came out on the PS2 were critically renowned too; Ico, Resident Evil 4, Shadow of the Colossus, GTA: Vice City to name but a few.

We’re now in a new era from then. The rules of the game have not only changed, but are changing still. This is no longer a simple console war-zone between Sony and rivals like Microsoft and Nintendo. Sony is having a bad news month with the hacking of the Playstation Network, but are there deeper troubles – deeper than just the Playstation division?