The Future of Gaming in 2011

Auroch Digital's Tomas Rawlings takes a look at what the future holds for gaming in 2011:

Transmedia is the idea of a media experience that transcends one platform. More often than not it is the story that lives across different media forms. I don’t just mean say a PS3 port of a PC game, but a game that offers a PS3 experience and a PC experience that together combine to make something even bigger. This can be cross-media too; so games into TV, films into books. Again to be truly Transmedia, the experience has to be extended and built upon and not just mirrored. This idea has been around for some time now, but this year I think we’ll see it really start to grow. So take the example of Deus Ex Human Revolution – where the story exists in the game and in a novel

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