Tomas Talks Strategy to PCgamesN

Auroch Digital's Tomas Rawlings talks about the strategy of how games are being put to good use helping science and knowledge:

PCGN: Why has the Wellcome Trust taken an interest in games?

Tom: The guy who founded Wellcome, Henry Wellcome, was passionate that science was a part of human culture and that you didn't see a separation between the two. So part of Wellcome's mission, in addition to these big major challenges, is to engage with people so that they see science and culture together.

Games are a great method to talk about science because games by their nature are dynamic, they're interactive, and science is very hands on. So if you want to explain to somebody a complex system whereby as you change what's in the system the system changes as a result, games are a great way to do that because rather than just talking about it you can let the person experience it themselves.

I mean, ultimately, if you think about what a player does when they play a game they are using the scientific method, I mean they get dropped into a game on the first level, you don't know the rules of this new world, so what you have to do is trial and error to figure it out, and by trial and error you construct a set of rules in your head “If I touch this object I die, whereas if I jump over it I'm OK” and ultimately they are constructing a series of rules to help them navigate that world. And really, that's what science does. It's by trial and error, by experimentation we construct a series of rules that allow us to understand and engage with the natural world.

Store Wars: The Strategy of Digital Game Distribution

Tomas has written an article for on the strategy of the current crop of digital distribution stores:

The money is only part of the power of such stores. A strong store also gives its owner lots of options for wider strategic distribution - when your platform has lots of great stuff that people want, it makes it attractive so users will install your client and/or buy your devices. A powerful store also gives you control of a space from where you can lever its audience to do other profitable things. For example, a store owner can choose to (or be paid to) promote certain apps, services or products that suit it. Go to Amazon's webpage and you'll see the Kindle promoted, the retailer using its store front to heavily promote its own hardware. From a biz-dev point of view this sort of horizontal integration makes total sense as once Amazon locks people in to the Kindle, the chances are they'll then use the Kindle's inbuilt store link to buy ebooks so cementing the relationship between the store and customer.

He's also written a couple of other articles recently on developing and promoting mobile games and the designer of Dungeons & Dragons, Gary Gygax.

Looking Ahead to 2012: Digital Strategy!

This is from an interesting article on PandoDaily:

2012 is the year of transformation as digital Darwinism threatens rigid and traditional practices everywhere. Regardless of industry, digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt. ...

Strategy: With new media and emerging technology creating a groundswell of customer empowerment, new strategies must focus on the alignment of objectives with meaningful experiences and outcomes. All too often, emerging technology is confused with either disruptive technology or that of traditional marketing. Far too much emphasis, budget, and time is placed in new media channels without an understanding of why or what it is that customers expect or appreciate.

Which means that getting a good strategy is more important than ever!