This is from an interesting article on PandoDaily:
2012 is the year of transformation as digital Darwinism threatens rigid and traditional practices everywhere. Regardless of industry, digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt. ...
Strategy: With new media and emerging technology creating a groundswell of customer empowerment, new strategies must focus on the alignment of objectives with meaningful experiences and outcomes. All too often, emerging technology is confused with either disruptive technology or that of traditional marketing. Far too much emphasis, budget, and time is placed in new media channels without an understanding of why or what it is that customers expect or appreciate.
Which means that getting a good strategy is more important than ever!